2020 Toyota Land Cruiser Heritage Edition

2020 Land Cruiser Heritage Edition: Retro Good Looks, But We Crave More

The 2020 Toyota 200 Series Land Cruiser Heritage Edition is coming this summer in limited numbers. It will have amazingly good looks and retro badging but not the upgrades we really crave.

Heritage is awesome, retro is in, and because this limited-run, special-edition 2020 Land Cruiser looks so damn good, it’s sure to sell out.

What we really want, though, is a Land Cruiser in America that celebrates all that the badge is known for — off-road prowess, durability, and good looks. I guess one out of three isn’t bad, as Toyota focused on (and nailed) the good looks with this beauty!

2020 Land Cruiser Heritage Edition

2020 Toyota Land Cruiser Heritage Edition badge

Toyota will manufacture only 1,200 of these beauties, each in either Midnight Black Metallic or Blizzard Pearl colors. As yet, the brand hasn’t announced pricing for the big SUVs, which should hit dealer lots in late summer 2019.

This special-edition Land Cruiser will be instantly recognizable with its 18-inch bronze BBS wheels and “TOYOTA” center cap. Less dramatic, but just as important, custom touches include the black-accented grille, darkened headlight housings, fog lights with dark chrome surrounds, side mirrors with darkened chrome details, and vintage-style Land Cruiser badging.

Inside, you’ll find black leather upholstery with bronze contrast stitching throughout. You’ll also find all-weather floor mats and a cargo liner as standard features.

2020 Toyota Land Cruiser Heritage Edition interior

The Heritage Edition will also have the third-row seating removed. Toyota claims it did this to “maximize cargo capacity.” And on the exterior, the running boards and chrome lower body side moldings have also been deleted. Again, to “complement its purpose-built overlanding focus.”

I’m not sure this vehicle screams “overlanding” in any way, but it is a great start to a quality overland vehicle. With smaller wheels providing more tire sidewall to work with off road and an improved breakover angle — thanks to no running boards — the Heritage Edition will have slightly better off-road chops than a stock 200 Series.

2020 Toyota Land Cruiser Heritage Edition wheels and all-terrain tires

Land Cruiser Heritage

Now more than 60 years old, the Land Cruiser badge has graced more than 6.5 million vehicles worldwide. In fact, since 1958, the U.S. has always had a Land Cruiser on dealer lots. Only legends like the Land Rover Defender and Jeep Wrangler possess a remotely comparable heritage.

200 Series Land Cruiser

The Toyota Land Cruiser 200 Series, on which the Heritage Edition is based, has been on U.S. soil for over a decade now but has received only a few facelifts. The vehicle has had the same basic V8 gas engine and body-on-frame architecture since its introduction in 2007.

What’s more, the 200 Series carries the Land Cruiser heritage of true off-road capability. Besides a permanent 4WD system with locking center differential and selectable low range, it also comes with a host of electronic off-road driver aids. Drivers get Downhill Assist Control, Hill Start Assist, CRAWL Control, Off-Road Turn Assist, a Multi-Terrain Monitor camera system, and a full-featured Multi-Terrain Select System.

2020 Land Cruiser Heritage Edition

Besides all that electronic wizardry, the 200 Series also sports skid plates to protect the front suspension, radiator, fuel tank, and transfer tank.

Even though the 200 Series Land Cruiser is expensive, very large, and packed with luxury, it’s very much an off-road-capable machine. Sadly for us off-road enthusiasts, most 200 Series never see more than a speed bump at the mall or puddle next to the soccer field stand in their way.

Toyota Land Cruiser: Off-Road Racing

Canguro Racing Toyota Land Cruiser 200 Series
Canguro Racing Toyota Land Cruiser 200 Series. Photo courtesy: Canguro Racing

Something Toyota should be celebrating is the Land Cruiser’s long history of off-road race wins. In fact, the 200 Series Land Cruiser just won both the 2018 Baja 1000 and 2019 Dakar Rally in the stock classes!

2019 Dakar Rally Toyota Land Cruiser 200 Series
Toyota Land Cruiser 200 Series at the Dakar Rally. Photo courtesy: Toyota Gazoo Racing

Wouldn’t you like to see Toyota offer an off-road-focused 200 Series Land Cruiser from the factory? Maybe a TRD Pro edition with less bling and more rugged capability. Personally, I’m thinking factory snorkel, electronic selectable differential locks, rock sliders, and a barebones interior. Alas, not here — not yet.

Price Tag

While Toyota hasn’t released a price for the 2020 Heritage Edition, I expect it to run well over $90,000. You read that right. That’s a lot for a vehicle that’s been around and largely unchanged for more than a decade.

For reference, the base price for a three-row 2019 Land Cruiser 200 Series is $85,015. But you can easily tip that over $90,000 with a few options. As a comparison, the more luxury-packed Lexus LX570 with three rows, also modeled on the 200 Series, starts at $91,080.

2020 Toyota Land Cruiser Heritage Edition

More Land Cruisers, Please

Sure, we want more Land Cruisers. But most of us also aren’t willing to shell out nearly a hundred grand for a vehicle we want to take off road and load down with adventure gear. While Toyota is sure to make a good margin on each Cruiser sold, it will sell very few in the U.S.

The automaker only sold 3,222 200 Series in America in 2018. And that was up 122 units from 2017. Meanwhile, the 200 Series’ more luxurious sibling, the Lexus LX570, sold a whopping 4,753 in 2018. But that’s still a tiny number when it comes to national vehicle sales for a given model. For instance, Toyota sold 139,694 4Runners in America in 2018.

Think about those numbers for a second. The new Heritage Edition Land Cruiser will be limited to 1,200 vehicles for the 2020 model year. If it sells out, that would amount to about 37 percent of all Land Cruiser sales in the U.S. (by 2018 sales data). Even if we include the LX570, from which the Heritage Edition could siphon some sales, that’s still about 15 percent of all LC200/LX570 sales. In short, Toyota could probably sell a good number more Land Cruisers in the U.S. if it offered a more stripped down off road oriented model, as well as dropping the massive price tag on this aging SUV.

2020 Toyota Land Cruiser Heritage Edition

Luxury Over Basics

Toyota summed up its position on the Land Cruiser pretty clearly: “The Land Cruiser Heritage Edition honors this legendary vehicle’s continuous evolution, from barebones, mountain-climbing 4×4 to world-renowned, full-capability premium-luxury utility vehicle.”

I agree, but is luxury the part we all really want to celebrate? The higher sales of the luxury Lexus version indicate so, and sales are what car companies are all about. But I’m part of a different population that appreciates capability over outright luxury. I guess we’ll have to keep dreaming of what a “barebones, mountain-climbing 4×4” Land Cruiser Heritage Edition might look like.

By

Bryon Dorr caught the outdoor adventure addiction through whitewater kayaking, and worldwide adventures to remote places ensued. He crafted his own professional path as a photographer, journalist and marketing consultant in the automotive and outdoor industries, while full time overland traveling for nearly 8 years. You’ll usually find him out exploring by adventure motorcycle or 4x4, while seeking out opportunities to ski, mountain bike and kayak.

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