The Sea Otter Classic is America’s largest cycling industry gathering. After years of cancellations and delays, the 2022 edition, April 7-10, was one of the largest ever.
Over a thousand brands presented countless wares at the Laguna Seca Raceway in Monterey County, Calif. This made deciding what was worthy of GearJunkie’s attention difficult.
But after plenty of deliberations and discussions, here are our top five coolest things at the 2022 Sea Otter Classic.
Spoke Mobility Safety Ecosystem
Easily the most tech-heavy product at the festival, the Spoke system utilizes existing auto and communication technology and new communication channels to significantly enhance road cycling safety. Spoke provides direct and third-party-mediated two-way communications between cars and bicycles.
The Colorado-based brand delivers an advance warning to the cyclist and driver of each other’s presence on the travel path, even when the cyclist or car isn’t in view.
The system can use current cellular technology, but Qualcomm and Commsignia worked with Spoke to create a self-contained ecosystem that doesn’t rely on cellular networks or LTE connectivity. This direct communication link makes the system usable anywhere with the least latency. Audi recently announced its intention to make the car side of the system available in its vehicles starting in 2023.
I tested the system as both a cyclist and a driver at Sea Otter, and the implications were immediately apparent. Spoke will save lives. Not only cyclists. Construction workers, students in school zones and bus stops, people at railway crossings, and emergency workers at crash sites can all benefit.
According to the National Highway Traffic Safety Administration, cyclist fatalities due to motor vehicle incidents have grown 36% since 2010. I have known too many cyclists struck down by cars and have had countless close calls myself.
For these reasons, I have strayed away from road cycling and have been riding gravel and mountain. I’m sure others have done the same. But my first love was road cycling.
Spoke is a tech- and resources-heavy endeavor. But in my opinion, the potential to save lives is worth the effort, expense, and time. Maybe someday soon, Spoke will help fulfill my longing for the feelings only smooth tarmac can elicit.
KAV Sports Portola Custom-Printed Road Helmet



Yakima EXO OpenRange Kitchen Sneak Peek



Structure Cycle Works SCW1


The Digit Datum ‘Strut Bike’ Lives at the Sea Otter Classic!


