The world of watches looks more like Jupiter than Mercury. It’s simply massive; there are digital LCD time-keepers, analog divers made to explore the ocean depths, smartwatches that score your sleep, count your calories, and also tell time, and of course, luxury wrist-candy that have more shiny bits than the Milky Way.
And still … there’s more. This month, URWERK — Swiss maker of extremely limited-run, art-forward timepieces — unveiled a peculiar wristwatch that looks distinctly out-of-this-world. Or, at the very least, a timepiece that harkens back to a world before our own.
The UR-101 T-Rex bucks the trend of large-face chronographs and skeleton watches that show off their mechanical mastery, and instead obscures most of the watch’s information behind a scaly, reptilian carapace. And while it’s far from the most expensive wristwatch on the planet, its $45,000 price tag puts it firmly in the stratosphere.

URWERK UR-101 T-Rex
As unorthodox as the T-Rex looks, it actually aligns with URWERK’s typical offerings. The relatively young watchmaker (it was founded in 1997) bills itself as “an artisans’ workshop where traditional expertise and avant-garde aesthetics coexist in perfect harmony.” It manufactures just 150 of its head-turning timepieces each year.
With the UR-101 — the third URWERK watch to carry the T-Rex monicker — co-founders Felix Baumgartner and Martin Frei envisioned a mashup of adult pop culture and childhood stories. In this case, something that captured the wonder of dinosaurs and the aesthetics of Star Wars.


$45,000 Watch: By the Numbers
