Must-Follow: Outdoor Gear Brands On Instagram

The best branded Instagram accounts post more than product shots — they tell a story of who they are, what they make, and how their gear should be used. Here are some brands doing Instagram right.


Mountain Hardwear @mountainhardwear — Huge peaks, ultra-runs, first ski descents, and frozen waterfalls are typical (and epic) fodder of the Mountain Hardwear ‘gram feed.

Goal Zero @goalzero — Portable power, solar, humanitarian projects, and adventure define Goal Zero, a Utah-based brand.

Keen Footwear @keen — A mix of product shots, outdoor scenes, and lifestyle images give an accurate view of Keen’s company vibe.

Outdoor Research @outdoorresearch — Big peaks, climbers, skiers, backpackers and others pushing adventure and outdoor sport boundaries are calling cards for Outdoor Research, based in Washington state.

Native Eyewear @nativeeyewear — Sunglass company Native Eyewear forgoes the usual product shots. Instead, its feed has images of a variety of adventures from fly fishing to mountain biking.

REI @REI — The big coop offers scenic photos, lifestyle pics, and gear for almost every type of outdoor activity and sport. Dogs included in the Instagram mix.

Leatherman @leathermanusa — Original multitool maker gives an inside peek at its assembly plant in Portland, Ore., as well as stunning photography of its tools in use in the field.

YETI Coolers @yeticoolers — From fishing to high adventure, anywhere a cooler can come into play is fair game for the YETI feed.

Salomon @salomon — Frech-based ski/run/adventure brand Salomon has a feed full of action and stunning athletes pushing limits around the globe.

LL Bean @llbean — Maine-based outfitter gives off a great Northeast vibe in a West-dominated field. We love the animal shots, too, from dogs to (recently) an injured and rescued owl.

Poler Outdoor Stuff @polerstuff — The Portland, OR-based Poler Outdoor Stuff reflects its laid-back vibe with a mix of exotic vehicles, gorgeous locations, and copious use of the #campvibes hashtag.

DZR Shoes @dzrshoes — This San Francisco-based cycling shoe company’s feed is an arty blend of product photos and bike commuting, and mountain biking.

Wagner Custom Skis @wagnerskis — Pete Wagner’s custom ski shop builds beautiful bespoke skis and snowboards out of a facility in Telluride, Colo. Wagner Ski’s feed is just as beautiful, with plenty of ski porn and excellent product shots.

Billy Brown

Billy Brown has a problem sitting still. His constant search for the next challenge has him doing everything from running ultramarathons and climbing 14er’s to gaining 40 pounds to compete in powerlifting, breaking several state records and growing a killer beard in the process. With over a decade of writing under his belt, his work, covering action sports, gear, and beer, can be found in a variety of publications. He lives with his wife and their two cats in Sacramento, California.