One year ago, lululemon bought a minority stake in a tiny premium cycling apparel maker, 7mesh. And now this pairing is coming to stores across North America.
Lululemon is known for high-end yoga pants. So its 7mesh-designed cycling line partnership presented a major gear shift.
While cycling enthusiasts may view the move as a step away from core gear, both brands claim the partnership will only boost innovation in the cycling apparel space.
As Stuart Haselden, chief operating officer at lululemon, noted, “Lululemon and 7mesh are like-minded companies who share a passion for solving problems for athletes.”
We talked to both brands to find out what the future holds for this unique business partnership, as the first line of gear begins to hit shelves.