Evolv is releasing a limited-edition Pride Rebel approach shoe, with half the proceeds to benefit inclusion-focused organizations.
Evolv partnered with pro-climber/LGBTQ+ advocate Alex Johnson and Rise Brewing back in June to raise awareness and funds for the outdoor community’s LGBTQ+ members. Next week, what started as a simple campaign will make a functional reemergence in the form of a … shoe? Actually, yeah — and what looks to be a capable and rad shoe at that.
On September 7, Evolv will release a limited edition of its bestselling, technical-meets-casual Rebel approach shoe.
Because, as Johnson puts it, “Pride isn’t just a month, it’s a movement.”
Evolv PRIDE Rebel Approach Shoe
![REBEL_PRIDE_top rebel PRIDE shoe](https://s3.amazonaws.com/images.gearjunkie.com/uploads/2021/09/REBEL_PRIDE_top-1-e1630536635321.jpg)
“We wanted to design a cool, accessible shoe with Evolv that isn’t specific to only rock climbers. Yes, it’s an approach shoe, but also a fresh-looking street shoe that is a symbol of love and acceptance that anyone in or out of our sport can wear to show their pride or allyship,” Johnson said. She added, “Not just during June, but every day year-round.”
Evolv’s new edition is based on the brand’s Rebel street shoe. Its foundational design won the 2019 Climbing Magazine’s Editor’s Choice Award. The PRIDE Rebel stays true to its core design and gives a little something back to the community, too.
Shop the PRIDE Rebel ShoeWhat’s more, Evolv will donate 50% of the profits to Black Trans Travel Fund, Inclusive Outdoors Project, and The Venture Out Project, organizations the collaborators identify as making the outdoors spaces safer and more accessible.
The approach-style shoe is meant to encourage freedom of movement, resilience, and dexterity in the face of challenges. “When you’re always holding a part of you back, you’re holding all of you back,” Johnson said.
Alex Johnson Rises to the Occasion
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