Backcountry Stoic Line unveiled a new apparel brand this week called Stoic. Complete with technical shell jackets for skiing or climbing, plus items like weld-seamed gloves and burly bibs, the company says the line is “premium technical gear that is made for people who spend most of their time in the mountains.”

Pronounced “stoe-ik” (not stoke), the new brand is the offspring of the three-year-old private label. It was created with the help and feedback from the hundreds of members of’s “Gear Guru” community, which includes professional and everyday outdoors people and provides real-world testing.

Stoic Bombshell Insulated Jacket

Stoic pieces for this winter include the Bombshell insulated jacket, which costs $329 and utilizes a microfiber synthetic insulation and a proprietary waterproof-breathable membrane. It allows for a bit of stretch, protection from precipitation, and its insulation keeps you warm. There’s a matching lower half, the Bombshell Bib. Both come in a women’s versions.

Stoic Bombshell Bib

There’s a softshell jacket the company touts “will out-breathe the best Lamaze gurus and fend off precip like a Cockatiel’s oily feathers.” There are also gloves in this collection.

Gear Junkie plans to test Stoic outerwear this winter. For now, anyone in the market might check out the high-end but fairly economical choice for tech

—Stephen Krcmar lives and works in Mammoth Lakes, Calif.