Donkey Label was born in Minneapolis in 2013. The high-end cycling apparel brand has gone from promising to proven by cranking out American-made kits as good as any on the market.

This winter, I put a jersey, bibs, merino socks and chamois balm from Donkey Label to the test during a two-week trip in Northern California. I found myself loathing the thought of wearing something else when it was inevitably laundry time.
Back home in Minnesota, I caught up with Donkey Label founder Paul Krumrich. He gave GearJunkie an inside look at the brand and assured me I wasn’t alone in my “It doesn’t smell that bad” test.






