Industry Shoutout: Ride Concepts Highlights Its ‘Badass Women on Bikes’

Wondering who the riders are behind Ride Concepts? Meet them in this sweet staff tribute film.

For the past month, Ride Concepts has been featuring photos, stories, and highlight reels on various women in mountain biking. “As May wraps up, we decided that the best way to complete our #SheRidesEveryDay feature is to offer an inside look at the women of Ride Concepts,” the company shared. 

Ride Concepts is a Reno, Nevada-based, rider-owned bike footwear company shop. And rider-owned means their staff has extra know-how and stoke on the shoes they make.

“As women who work and play in the outdoor industry, there’s more to it than an image or girl talk. It’s a feeling, it’s support, it’s comradery. It’s rallying, and it’s getting after it,” wrote the female staff.

Three headshots in black and white of women in helmets
A few of the women on staff at Ride Concepts.

“To me, much of the juicy stuff in mountain biking can’t be captured on film because it’s felt rather than seen,” said Anne Cahill, who is in operations.

“As a woman of color, I have always found myself feeling like a minority in most of the industries I have worked for. I feel that if we continue to have more women role models in the industry, it will encourage more of us — like it did with me — to not be afraid of being part of this industry,” added Ana Rodriguez, who works in accounting.

So if you are looking for some rad inspiration of women on bikes, look no further.

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Mary Murphy

Mary is the Managing Editor of GearJunkie and is based in GearJunkie's Denver, Colo. office. She has a degree in English and journalism, and has a background in both newspaper and magazine writing. Her outdoor interests span from running to sport climbing, from landscape photography to skiing to pack-paddleboarding. If she's not writing, you can most likely find her at the top of a fourteener, or in a local bakery.

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