With its first trucks just hitting the road, Rivian already seems to be eyeing new avenues to push its electric-powered vehicles — specifically, bike paths. Here’s what we know.
The following story was originally published on Bikerumor.
Rivian is positioning itself to be not only a leader in the electric vehicle space but also an aspirational brand for the outdoor set. From built-in storage to facilitate camping and overland expeditions, to the possibility of integrated bike racks, Rivian could be a big name in the near future.
So it might not be all that surprising to see that it has filed a trademark application to apply the Rivian name to the world of bikes.
Rivian E-Bike Patent
A quick search of the word “Rivian” on the USPTO Trademark site reveals a list of 46 different trademark applications. But the most recent one is quickly garnering attention.
Filed just last week, the trademark deals with the Rivian name as it applies to nearly everything bicycle- and electric bicycle-related.
Now, Rivian may just be covering its bases. It could be seeking to prevent another brand from using its name to capitalize on Rivian’s momentum in the EV space.
But it’s also possible that Rivian, as an EV manufacturer invested in the outdoor space, wants to put its money behind e-bikes of its own.
Looking through the other trademark applications, you’ll find things like Rivian trademarks for metal and non-metal tent stakes, non-electric vegetable peelers, measuring cups, portable stoves, and other things that might be found in an overland setup.
So while it may be possible that Rivian is thinking about its own e-bikes, our best guess is that for now, these trademarks are all about protecting the brand, and not that it’s going to be releasing a bike any time soon.