The mainstay of your parents’ garage and so many freshman dorms is back in a big way. Schwinn will relaunch the Collegiate commuter bike for a very limited run.
When the $998 Schwinn Collegiate hits Walmart shelves this month, you might not recognize it. Not because the brand gave it a fresh update or fancy new components — we’re just not used to seeing them without rust, cobwebs, or propped up next to a lawnmower in the shed.
After all, Schwinn first launched the Collegiate Deluxe, which inspired the latest design, in 1965. And damned if a lot of them don’t dot the country as hand-me-downs (and hand-me-downs of hand-me-downs). But the real impetus for resurrecting the Collegiate is to celebrate the Schwinn brand’s 125th birthday.
This new iteration pays homage to the original with full 4130 Chromoly steel construction, the curious but iconic seatstay-to-top-tube junction, steel fenders, and the sparkly Campus Green paint job usually reserved for sour apple hard candy.
And while you’d be forgiven for scoffing at the near-$1,000 price tag — after all, it’s a modern replica of a $75 Schwinn from the ’60s — it’s worth noting each one of the Collegiate frames was designed in Wisconsin and hand-welded in the U.S. by Detroit Bikes.
“As an American bicycle company, we know how much hard work is required to build and maintain a brand. Developing a bike to honor the 125 years of those that have touched the Schwinn brand was an absolute honor,” Detroit Bikes owner Zak Pashak said.
Schwinn Collegiate 2020
The only place to get one of these new-old bikes is Walmart. And if you’re in the market, act fast — Schwinn only produced 500 of these throwbacks.
