In The Spotlight: Boa Brand Profile

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Click. Twist. Tighten. The simple concept of a better way to lace snowboard boots launched The Boa System 16 years ago. Since then, the brand revolutionized how we tighten our boots, shoes, helmets, and even horse shoes.

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Most outdoors athletes are familiar with The Boa System. The twist-to-tighten closures are common on snowboard boots, hiking boots, and more. But there’s more to the brand than one product.

The brand’s Denver office is a hub of research and development. It strives to enhance closure systems, and its evolution drives gear innovation each year.

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Founded In:

2001

Home:

Denver, Colorado

Purpose

“We exist to improve how you experience fit.”

Buying Tip:

The Boa System dials and laces are guaranteed for the lifetime of the product on which they are integrated. Break a “lace” and Boa will send you a repair kit.

Fun Fact:

Boa Technology founder, Gary Hammerslag, started with one big idea to replace traditional shoelaces in snowboard boots with a faster, more convenient method of lacing up.

In 2001, The Boa System was introduced to the world with its first partners, K2 and Vans. Since then, Boa Technology has found a home with more than 330 brands across a number of different industries, cranking out more than 83 million Boa dials.

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[superhead]Top Products That Use The Boa System[/superhead]

Bontrager Rhythm Mountain Shoe ($180)

The tech-savvy Rhythm Mountain shoe is built for comfort, speed, and durability on aggressive trails. Whether you’re racing enduro or bombing singletrack, the Rhythm is designed to tackle the course. It features the Boa IP1 dial for precise, two-way adjustment.

Kali Protectives Interceptor ($180)

Kali Protectives launches the Interceptor helmet for hardcore mountain bike enthusiasts. The Boa System on the back provides adjustability for a wide range of fit.

Under Armour Fat Tire ($200)

These waterproof hiking boots surround the foot with a supportive membrane built to stay breathable. This boot is anti-fungal and uses unique traction lugs for grip. It features a Boa System on the tongue to fit tight.

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ASICS Gel-FujiRado ($130)

An aggressive, light, and protective trail-running shoe, the Asics Gel-FujiRado uses the new Boa Run System. We put them to the test, and love the feel of the super light Dyneema-based closure system and how it’s applied to these shoes. Look for a full review soon!

This article was sponsored by Boa Technology. Learn more about the brand’s products at theboasystem.com.

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