Your friends and family are probably dusting off their winter gear this very moment, preparing for a season of fun.

How much better would their experience be this year if they were sporting a new jacket or boots? Well, we’ve got some great gear lined up for you from none other than outdoor icon Columbia. Check out the gear that will keep you warm and stoked all winter long!

For Black Friday, Columbia has knocked off 25% on almost everything on its site and some products have even deeper discounts. Today is the best day to outfit yourself, or someone you love, with new gear.