An Asian airline developed a brew specially designed to taste better 35,000 feet in the air.
Nobody looks forward to the menu on an airplane, but Hong Kong’s Cathay-Pacific Airways aims to change that, at least if you’re looking for a cold one.
Beginning this month, Cathay-Pacific will roll out Betsy Beer on flights from Hong Kong to the U.K. Named for the airline’s first aircraft, Betsy employs a special recipe specifically designed to combat the natural “blanding” of taste at altitude.
Betsy ‘Altitude’ Ale
Beer, food, and anything else you can taste or smell becomes noticeably less enjoyable as you ascend.
The drop in pressure and air moisture affect humans’ sensitivity to aroma, which is 80 percent of taste. At the same time, altitude reduces our ability to sense sweet and sour specifically, two flavors crucial to a complex, satisfying brew.