Theft of Hyundai and Kia models is suddenly a big deal. It has become enough of a problem that some big insurers are refusing to cover the models. After a campaign that saw free steering wheel locks given out to customers, Hyundai and Kia on Tuesday announced a more comprehensive fix. A free software upgrade they say will stop the most common method of theft.
This might be the first crime wave that was boosted by a TikTok trend. It’s the first for the auto sector, at least. Thieves learned that there was a quick and easy way to steal many 2010-2021 Hyundai and Kia models using a USB cable.
Search for #HyundaiChallenge or #KiaChallenge, and you’ll find thousands of videos of thieves and victims demonstrating how to steal certain vehicles.
Despite rumors, it wasn’t a software hack inserted via USB, it was the USB cable itself. Millions of Hyundai and Kia vehicles made in those years that have a physical ignition key are the ones at risk. Push-start models weren’t susceptible to the tactic.
All a thief had to do was rip off the cover around the ignition cylinder and remove the cylinder. What’s left is a little nub of metal. And that piece just happens to fit into the end of a USB-A cable.
Turn the cable and the car would start. The steering column would unlock, and thieves could simply drive the car away.
TikTok Car Thefts

The crooks didn’t need a USB cable; pliers or other tools would work. But nearly every car has a USB charge cable inside it already, so thieves didn’t risk carrying potentially incriminating tools in their pockets.
“In our jurisdiction alone, [thefts of certain models are] up over 800% in the last month,” Cook County (Illinois) Sheriff Tom Dart told CNBC last September. “We see no end in sight.”
“The viral nature of how this has taken off on social media — it’s accelerated this like we’ve never seen,” Dart said. “[The perpetrators are] doing it in 20 to 30 seconds. It literally is as old-fashioned as you can imagine.”
One TikTok video of the thefts reached more than 33 million views, though it has since been removed.
Insurance Won’t Cover It

Permanent Software Fix Coming
9 Million Affected Vehicles
