Off-road startup INEOS has so far rolled out two aggressive new models, the Grenadier SUV and the Grenadier Quartermaster pickup. As those vehicles roll out to customers around the globe, INEOS is introducing a third model line. The new INEOS Fusilier will take a novel approach to minimizing emissions.
Founded in 2017 by the INEOS Group, one of the world’s largest chemical companies, INEOS Automotive’s self-proclaimed mission is to roll out a series of go-anywhere vehicles set to challenge the likes of more familiar brands like Jeep and Land Rover.
It introduced its first product line, the Grenadier SUV, 2 years ago, and is just launching production of the Grenadier Quartermaster pickup first shown at last year’s Goodyear Festival of Speed. But, the British startup is already showing off what will become its third product line — one that is meant to meet increasingly stringent global emissions standards.

“The Fusilier is a great looking vehicle, and the two powertrain options provide a real-world reduction in carbon emissions without compromise to the off-road capability or the on-road performance. We’re excited to bring our electric 4X4 to market but we are beginning to understand the clear limitations of battery electric in certain situations. We believe the addition of a range extender electric to our line-up will offer our customers a very low emission drive without the range anxiety drivers of electric vehicles experience today.”
— Sir Jim Ratcliffe, INEOS Chairman
INEOS Fusilier: Range Anxiety Be Gone
Initially, the plan called for the new INEOS Fusilier to come with an all-electric drivetrain. But the project was briefly put on hold last year as the company sought out an alternative that could help it overcome the dreaded range anxiety. While battery power was fine for short trips, said INEOS Chairman Jim Ratcliffe, it likely wouldn’t work for buyers who were planning more extensive travel.
The solution is to offer “two powertrain options (which would) provide a real-world reduction in carbon emissions without compromise to the off-road capability or the on-road performance,” Ratcliffe explained.

Range Extender
Rough & Rugged

“INEOS Automotive’s core values have informed the design from the beginning — practical, no nonsense and solid off-road performance. The Fusilier stands with an assured posture and meaningful attitude — aerodynamically tuned to maximize efficiency without compromising its purpose. Softer lines, a curved, raked windscreen and underbody profiling, it is defiant of the homogenous norm, but stands approachable, adventurous, and understood.”
— Toby Ecuyer, INEOS Group Head of Design
