Range Rover Launches Fashion Apparel: ‘London Collection’

If James Bond had a Hot Wheels collection, he probably wouldn’t miss out on the limited-edition “sculptures” just dropped by Range Rover. He’d be obligated to buy in, really, given the iconic vehicle’s placement in No Time to Die. And since he’s a globe-trotting super spy, he likely wouldn’t blink at paying $563 just for an all-aluminum version of a classic children’s toy.

The rest of us, however — lacking overseas bank accounts — are left to ponder important questions we’ll never know the answers to, like: How painful is it to step on a $500 toy car when your kid inevitably leaves it on the kitchen floor?

But the toys sculptures are just one small piece of Range Rover’s London Collection, the automaker’s first-ever foray into lifestyle and fashion. But the limited-edition collection, which includes a handful of scarves, jackets, and blankets splashed with modernist art, is more like a destination of Range Rover’s long history rather than a detour.

While the iconic vehicle was once lauded for its off-road performance, its power as a status symbol has long since eclipsed those adventurous origins.

Not that there’s anything wrong with that. After all, while the Range Rover’s designer may have lamented the vehicle’s turn toward luxury, legacy brands become, well, legacies. And that usually means sating fans’ thirst for sweet gear that reflects their fandom, which these finely made duds will likely do.

Chic Jackets & Silk Scarves

While the Range Rover London Collection only includes eight products — two scarves, two jackets, two blankets, and two “sculptures” — it sounds like a decent amount of work was put into their design and production. And like a classic jazz record, the modernist aesthetic never goes out of style.

That’s most evident in the silk scarves and cashmere blankets offered here. Scarf options include the About Town design, printed by an “expert team” in Lake Como, Italy. There’s also the Chelsea Blossom, a similar design made at one of the U.K.’s last surviving mills in Macclesfield. They cost $372 each.

But the blankets ($1,010) look pretty spiffy also, with a colorful option in the Cream Tea and muted tones from the London Nightfall. They’re both woven on jacquard looms from “virgin wool cashmere” and crafted in Italy, according to the brand.

As for the jackets ($1,222), these reversible designs (Knightsbridge Promenade and Soho Chic) have a “bespoke zip pull design” that’s “inspired by the traditional rotary dials that were once a prevalent feature inside Range Rover cabins,” according to the brand. The men’s jacket comes in brown with a placement quilted pink side, while the women’s comes with a placement quilted side and to the other, a bold graphic print in raspberry and blush.

Finally, there are the tiny aluminum “sculptures,” available in two colors and crafted from a single piece of aluminum. If you truly love them, but can’t afford that $562 price tag, just remember: Mattel will sell you a Range Rover Hot Wheels for $6.50.

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