The Adventure Racing World Series (ARWS) has changed hands. ARWS announced in a Jan. 23 press release that businesswoman Heidi Muller has taken over as principal shareholder, after purchasing the company from Australia’s Geocentric Outdoors. Muller made the transaction along with three private investors: Jason Wilford, Philip Sigsworth, and Michael Bond.
Muller brings plenty of experience at ARWS to the table. The South African acted as CEO of the company for the past year, during which she exercised “full operational” control, according to the press release.
As part of the transaction, the company reregistered as a U.S. company, now called “The Adventure Racing World Series.” It will be based in Bentonville, Ark.
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