
In the fast paced business of outdoor product design, the focus on technological advancements that create a physical barrier between us and the elements often overshadows the need for creating an emotional connection to the outdoors in the finished design.
A new wave of back-to-nature products provides a fresh look at what it means to be an outdoor brand. Focusing on the user’s emotional experience instead of the physical one, these new outdoor purveyors cater to a developing segment in the market: the outdoors urbanite.


