Today, GearJunkie and our partner sites at Lola Digital Media announce an ongoing initiative, the Comprehensive Sustainability Score (CSS). Here’s what you need to know.
The outdoor industry is often at the cutting edge of sustainability. With companies like Patagonia and prAna pioneering recycled and organic materials more than 20 years ago, it’s clear that where the outdoor industry leads, other industries follow.
But while the outdoor media has embraced coverage of sustainability measures, outdoor gear review sites come up short in giving quantitative measures of the sustainability of given products — until now.
Meet the Comprehensive Sustainability Score. This scoring system will strive to give consumers a clear picture of the way their purchases impact the environment.
Lola Digital Media will launch our Comprehensive Sustainability Score starting today. We recognize this will require much work, both from our team and through cooperation with hundreds of brands. We’re excited to get it done.
Comprehensive Sustainability Score: What Is It?
The Comprehensive Sustainability Score (CSS) distinguishes which products consumers can buy to minimize their impact on the environment. They will find the CSS for each product listed in buying guides to help inform their decision-making process.
The CSS will be:
- Quantitative
- Research-based
- Prominent
- A key determinant of which products we recommend