Astronauts wanted better coffee on board the ISS — so NASA reached out to Crested Butte, Colorado’s First Ascent Instant Coffee to fill a stellar order.
The email arrived in First Ascent’s inbox and confused company co-owner, Sam Higby. It was a very short message, from a “navy.NASA” email address that read, “Can you accommodate a large bulk order of instant coffee?”
That piqued Higby’s curiosity. So he followed up and discovered that he was talking with a Navy test pilot from Colorado, who’d been picked for a mission to ISS. The pilot explained how NASA lets astronauts select their own menus to take to space with them. But when he had tried their instant coffees, he had been disappointed. They were all terrible.
“One of his co-astronauts is a backpacker and hiker in her time off and had discovered our coffee,” Higby said. The pilot tried First Ascent and was apparently blown away by the difference in quality. “So they bought 250 servings.“
On October 5, those 250 servings of First Ascent Instant Coffee, brewed and dehydrated in Crested Butte, ascended into the stars on Space X’s Crew 5 mission. It’s heading for the space station with a handful of astronauts, where it’ll keep the crew caffeinated and energized for long days spent running tests and operating the ISS.
“Our coffee was really developed so that you could have delicious coffee in really hard to be places,” Mark Drucker, the founder and co-owner of First Ascent said. “And, you know, at the time we came up with it, I never could have imagined that a ‘hard to be place’ would also include space.”
First Ascent Instant Coffee: From the Fam to the Space Station

First Ascent is based out of Crested Butte, Colo. The company started when Drucker and his partner Allison were on a backpacking trip in the Maroon Bells. They’d brought all of their coffee nerd equipment with them: fresh beans, a hand grinder, a french press, the works. But Drucker said that as the weight of all that java gear started to weigh on them, a conversation started that would change their lives.
“I don’t remember if it was Allison or I, but we just thought, ‘Wouldn’t it be awesome if you could just drink instant coffee instead? And it actually tasted good?'” Drucker recalled.
The idea struck them both as a huge opportunity. So when they got back to Crested Butte, they started prototyping their first batches of First Ascent Instant Coffee. And just like any other gourmet artisan coffee company, they put a lot of attention to detail and care into every step of their coffee-making process from bean to backpack to space station.
Repackaged for the Stars
Behind the Scenes at First Ascent Coffee
