HOKA rincon 3
(Photo/HOKA ONE ONE)

HOKA Launches Its First Retail Locations in NYC, Los Angeles

HOKA ONE ONE’s pop-up storefronts offer customers a ‘fully immersive’ shopping experience, complete with 3D foot-scanning services for the perfect fit.

Today, HOKA cuts the ribbon on its first-ever retail venues in New York City and Los Angeles. Offering walk-in stores where customers can try before buying is a change of pace for the performance footwear brand. Until now, HOKA had limited itself to direct-to-consumer and wholesale distribution.

But it’s difficult to create ambiance around websites and wall displays. In-person shopping, by contrast, is totally experiential, and HOKA plans to give its customers a fully immersive experience. Here’s how.

HOKA Retail Experience

HOKA’s LA and NYC storefronts house Volumental foot-scanning devices for fit assistance, smart lockers, hands (and feet)-free shopping, and the brand’s exclusive apparel line.

And, of course, there’s the appeal of trying something on before committing to a purchase. Online shopping can’t offer that. It’s an aspect that can make or break a sale, especially when higher-end performance gear is concerned.

In a recent press release, HOKA said:

“The pop-ups will incite a two-way conversation with customers, maximizing the opportunity to interact with the product, learn about it in a physical setting, and ultimately embrace its benefits before purchase …

The new space was designed for consumers to explore, participate, and enjoy as a community gathering space while also allowing the brand to glean important consumer psychographic insights.”

While this is the brand’s first foray into brick-and-mortar retail, it comes following a quarter of exceptional growth for HOKA. “After a 95% increase in net sales (equivalent to $213.1 million this last quarter), HOKA paces towards the billion-dollar annual revenue threshold,” the brand noted in a press release.

Learn more about HOKA’s new pop-up shops here.

Jilli Cluff
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Jilli grew up in the rural southern Colorado mountains, later moving to Texas for college. After seven years in corporate consulting, she was introduced to sport climbing. In 2020, Jilli left her corporate position to pursue an outdoor-oriented life. She now works as a contributor, gear tester, and editor for GearJunkie and other outlets within the AllGear network. She is based out of Austin, Texas, where she takes up residence with her climbing gear and one-eared blue heeler, George Michael.