HOKA ONE ONE’s pop-up storefronts offer customers a ‘fully immersive’ shopping experience, complete with 3D foot-scanning services for the perfect fit.
Today, HOKA cuts the ribbon on its first-ever retail venues in New York City and Los Angeles. Offering walk-in stores where customers can try before buying is a change of pace for the performance footwear brand. Until now, HOKA had limited itself to direct-to-consumer and wholesale distribution.
But it’s difficult to create ambiance around websites and wall displays. In-person shopping, by contrast, is totally experiential, and HOKA plans to give its customers a fully immersive experience. Here’s how.
Experience HOKA IRL at our new LA and NYC pop-up shops!
???? Check out our newest footwear and apparel, as well as the latest in HOKA technology and community events throughout the season. To learn more, including exact locations, head to the link: https://t.co/JA3tLnepNy pic.twitter.com/ObnAw2zgpi
— hokaoneone (@HOKAONEONE) September 1, 2021
HOKA Retail Experience
HOKA’s LA and NYC storefronts house Volumental foot-scanning devices for fit assistance, smart lockers, hands (and feet)-free shopping, and the brand’s exclusive apparel line.
And, of course, there’s the appeal of trying something on before committing to a purchase. Online shopping can’t offer that. It’s an aspect that can make or break a sale, especially when higher-end performance gear is concerned.
In a recent press release, HOKA said:
“The pop-ups will incite a two-way conversation with customers, maximizing the opportunity to interact with the product, learn about it in a physical setting, and ultimately embrace its benefits before purchase …
The new space was designed for consumers to explore, participate, and enjoy as a community gathering space while also allowing the brand to glean important consumer psychographic insights.”
While this is the brand’s first foray into brick-and-mortar retail, it comes following a quarter of exceptional growth for HOKA. “After a 95% increase in net sales (equivalent to $213.1 million this last quarter), HOKA paces towards the billion-dollar annual revenue threshold,” the brand noted in a press release.
Learn more about HOKA’s new pop-up shops here.
