You might not know the name Jim Easton — but you’ve probably used a sports product he helped create.
Born James L. Easton, Jim was the second-generation owner of the Easton sports equipment companies, following in the footsteps of his father, James D. Easton. His contributions to the world of archery and sports equipment manufacturing were “immeasurable,” said Ugur Erdener, his successor as president of the World Archery Federation.
After many decades at the forefront of the industry, Easton died peacefully in his sleep Monday, according to World Archery. He was 88.
“Jim’s contributions to archery, the Olympic movement, the Los Angeles 1984 Olympic Games and the numerous events, business and philanthropic endeavors he volunteered his time towards were immeasurable,” Erdener said in an obituary. “His legacy of innovation, particularly in making archery more spectator-friendly, set the foundation for the success the sport enjoys today.”
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Jim Easton’s life was marked by a profound dedication to the sport of archery, unwavering support for the Olympic movement, and a lasting legacy of innovation and excellence, according to multiple tributes to his memory.
His journey into the world of archery came from his family, but Jim’s passion for the sport remained strong his entire life. In 1960, he officially joined the family business, then known as James D. Easton, Inc., located in Van Nuys, Calif. Jim’s father, James, had introduced the world’s first aluminum arrow in 1922, which became an instant success.
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