Solo Stove Acquires Oru Kayak, ISLE, Chubbies, to Become ‘Solo Brands’

The maker of smokeless fire pits and fire stoves is branching out big time, acquiring three other brands. Solo is no longer alone.

Today, Solo Stove announced its recent acquisitions of Chubbies Shorts, Oru Kayak, and ISLE Paddleboards, diversifying its product line and creating a new company — Solo Brands. With a focus on “adventurous lifestyle products,” Solo’s PR team wrote, “Solo Brands’ vision is to build a better, customer-obsessed, community-oriented, direct-to-consumer experience.”

“We created Solo Brands with a vision for a different approach to direct-to-consumer business — one that’s not only better for the customer, but better for the community at-large,” said John Merris, CEO of Solo Brands.

And that community at-large is now even larger.

“Each of these brands is amazing in its own individual way — but together we’ll be able to collectively offer a better customer journey,” he said.

Solo Brands
(Photo/Solo Brands)

Meet the Solo Brands Family

Solo Brands products

Collectively, Solo Brands now offers fire pits, stoves, grills, men’s swim shorts and apparel, folding kayaks, paddleboards, and more. Together, it’s a great collection of camp- and watersport-focused gear.

In the press release, Solo Brands wrote that now as a multiple-entity brand, it wants to optimize the customer experience.

“Solo Brands is planning to leverage its multi-faceted direct-to-consumer experience to create synergies and optimize resources.”

It then rattled off things in the works like enhanced technologies, faster shipping, higher-quality manufacturing, and a “unified back-office.”

Translation: Solo is now a bigger, more diverse player in the outdoor brand market. Want to buy a paddleboard and kayak in the same place? Solo Brands has got it.

Solo Brands is officially live. Check out its new site.

Shop Solo Brands

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Mary Murphy

Mary Murphy is the Managing Editor of GearJunkie and serves as the leader of Lola Digital Media’s DEI Committee.

She has been writing about hiking, running, climbing, camping, skiing, and more for seven years, and has been on staff at GearJunkie since 2019. Prior to that, Mary wrote for 5280 Magazine in Denver while working as an outdoor instructor teaching climbing, kayaking, paddleboarding, and mountain biking at Avid4Adventure. Based in Denver, Colorado, Murphy is an avid hiker, runner, backpacker, skier, yogi, and pack-paddleboarder.