Home > News

Specialized Lays Off 8% of Employees

Specialized logo(Photo/<a href="https://www.shutterstock.com/image-photo/krynica-zdroj-poland-september-16-2017-721889383">Krynica Zdroj</a>)
Support us! GearJunkie may earn a small commission from affiliate links in this article. Learn More

The latest staple outdoor company to announce massive layoffs: one of the U.S.’s biggest names in bicycles and bike gear. In a brief press release Wednesday, Specialized announced major cuts.


Editor’s note: This article was originally published on Bikerumor


“Over the last three years, the industry has changed at an incredible pace and shown that cycling is more powerful than ever,” the release begins.

Then it states the company is releasing 8% of its workers worldwide.

The California-based bike, component, and clothing manufacturer employed 1,500 people as of 2016, according to the most recently-available unofficial statistics.

Specialized said in the release that the layoffs amounted to an effort to adapt to the shifting — and growing — cycling industry landscape. They occurred a month after the brand terminated its entire ambassador program, a move that blindsided many athletes under the Specialized umbrella.

The full release follows:

specialized layoffs

Velo Cult bike shop in Portland, Ore.

Specialized Skips Retailers With 'Rider Direct' Purchase Option

Specialized Bicycles' new 'Rider Direct; program offers two new ways to purchase bicycles without leaving home, cutting out significant dealer involvement. Read more…

Subscribe Now

Sign up to receive GearJunkie content direct to your inbox.

Subscribe Now

Sign up to receive GearJunkie content direct to your inbox.