The Story of Jerome Danger: Why Bull Riding Is the Most Dangerous Sport on Dirt

Who is Jerome Danger? YETI’s new film highlights bull riding legend Jerome Davis, then and now.

Jerome “Danger” Davis’ life as a bull rider was forever changed in less than 8 seconds. Tragedy struck on March 14, 1998. During a routine contest, Davis was bucked from a bull named “Knock ’em out John” and suffered a broken neck. The injury left him paralyzed from the chest down.

Though the accident forever altered Davis’ life, he sought to remain positive and to continue doing what he loves. Although things operate a bit differently these days, he and his wife continue to live their lives revolving around ranching and bull riding.

Despite Davis’ injury, this tale of perseverance reminds us that it’s good to keep doing what you love no matter what happens.

Runtime: 8 minutes

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Heather Hendricks

Heather Hendricks is a writer at GearJunkie.

She’s been writing about snowboarding, women’s gear, travel, and mountain towns for more than 15 years. Prior to that, Heather worked at TransWorld SNOWboarding Magazine as a Contributing Editor and Special Projects Manager. She also worked as a Gear and Travel Editor at Teton Gravity Research. And she worked as an Online Editor of Snowboard Mag.

Based in Colorado, Heather likes to live by the seat of her pants, and is always up for a road trip or spontaneous adventure. She’s currently learning to fly fish, how-to-be a new dog mom, and is van-living and loving it.

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