Pros
- Long battery life (lithium-ion)
- Easy to set up and get fishing right away
- Locating fish is quick and simple
- Logical and comprehensive interface
- The portable carrying case is a nice touch
Cons
- Expensive, at over $3,000 you have to put hours in on the ice to justify the expense
- Not super mobile; there's a tradeoff for the technology and big screen, which can be cumbersome to “run and gun” on the ice
- The transducer and mount are large enough that fishing from the same hole can be tough
