Home > Winter > Skiing

Mellow, Bold, Weird: ‘Pursuit of Pleasure’ by Cottage Ski Brand Black Crows

Support us! GearJunkie may earn a small commission from affiliate links in this article. Learn More

There are ski brands and then there are ski brands like Chamonix’s Black Crows.

“We aim for the pleasure of the senses through freedom and adventure,” Black Crows says on its (highly boutique) website.

The brand’s new super-short documentary focuses on the pursuit of that aim. The freeskiing action is pretty quick, and the message is relatively simple: Psych is comprehensive and teamwork makes the dream work.

“We may not have the same definition of joy, happiness, or freedom, but we all agree on one simple, bare truth: together we fly higher,” the video caption posits.

Watch it play out over a couple fast-paced minutes of footage that soundly breaks the limit of the generic.

Runtime: 2.5 minutes

Still taken from THE NEW AGE OF REASON - A WNDR Alpine Original

Psychedelic Stoke: Latest Ski Edit From WNDR Is All Science, Space, and Send

WNDR Alpine's 'The New Age of Reason' pairs microalgae skis, mind-melting stunts, and a narrator who sounds a lot like Timothy Leary. Read more…

Subscribe Now

Get adventure news and gear reviews in your inbox!