[leadin]A Utah-based benefit corporation hopes to influence the outdoors world with a new approach to online retail.[/leadin]
![Jainee and lindsey](https://s3.amazonaws.com/images.gearjunkie.com/uploads/2016/04/Jainee-and-lindsey.jpg)
Jainee Dial and Lindsey Elliott are in the midst of a campaign to make their company, Wylder, a reality. Touted as “not just another retailer,” Wylder will be a marketplace for gear as well as a resource and information hub.
As a benefit corporation (b-corp), the company supports environmental and humanitarian organizations with a business model its founders say can drive social change. We reached out to Dial for more beta on the project, which launches in full this fall.
![Camping woman](https://s3.amazonaws.com/images.gearjunkie.com/uploads/2016/04/aly3.jpg)
![Yoga Cliffs](https://s3.amazonaws.com/images.gearjunkie.com/uploads/2016/04/aly4.jpg)
![women bouldering](https://s3.amazonaws.com/images.gearjunkie.com/uploads/2016/04/aly11.jpg)
![lindsey elliott jainee dial](https://s3.amazonaws.com/images.gearjunkie.com/uploads/2016/04/Wylder_Portrait1.jpg)