The new boat brand Veer aims to attract modern, tech-savvy boaters. Offering user-friendly features, the Veer X13 is designed to handle an electric outboard motor.
Veer is a new boat brand designing boats for those who want to go electric on the water. From the engineering team at Lund Boats, the first model is a 13-footer. The Veer X13 launched at CES this week, aiming the new line at the next generation of boaters.
This is the 18th boat brand from parent company Brunswick, the largest pleasure boat company in the world. So it’s no fly-by-night startup. The company has plenty of experience on lakes, rivers, and streams. The big corporate backing is why it was designed by the engineering team at industry leader Lund Boats.
Veer X13 Electric Boat: New Brand, Plenty of Experience
The Veer X13 uses a rotomolded polyethylene hull. The shallow draft design lets boaters get close up to areas they might not have explored before. And yes, that means it’s plastic. But the benefits of polyethylene over fiberglass include lower cost and higher durability. It’s an ideal combination when you’re trying to bring new boaters onto the scene.
Of course, there are also downsides of polyethylene hulls. They’re less rigid than fiberglass or aluminum. They also have looser molding tolerances and tend to looks less snazzy. But for the small boat/entry market, these issues are largely unimportant.
“Recreational boating and fishing are enjoying increasing popularity with younger and more diverse consumers,” said Matt Atilano, Veer’s director of strategy. “We identified a gap in the marketplace and a need to create a more targeted and modern experience for these new boaters, which inspired the design and development of the Veer brand.”
Veer Will Offer Electric Outboard Power
Veer X13 Electric Boat: For a New Generation of Boaters
