New Stumpjumper Ad Is Pure Marketing Gold

History and comedy combine to make a wonderfully entertaining ad for the return of a classic, the Specialized Stumpjumper mountain bike.

The Specialized Stumpjumper is an iconic bike first developed way back in 1981. It’s seen a lot of changes over the decades, and a new model just dropped. And according to Specialized, “it’s lit.”

Fortunately for us, the brand is taking a fun, lighthearted approach to its marketing this year.