[leadin]How do you improve upon something as simple as a bike bell? By answering that question, a small company has raised an incredible $720,000, just $20 at a time.[/leadin]
The Oi is a bike bell re-imagined, and the slick form factor has captured the collective imagination of cyclists the world over. Nearly 20,000 people have pledged support for this little bell.
Manufactured by Knog, an Australian bike accessory manufacturer, the genius of the Oi is that it wraps around the handlebars instead of protruding off them “like a blister,” as the company says.
