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Urban Armor Gear, Cadence Team Up on Simple, Clean Reel of Gravel Bike Fun

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Take a 2-minute break from work and enjoy this fun gravel bike film.

The first installment of UAG’s three-part Further series focuses on the “spirit” of the brand’s mantra, “Built To Go Further.”

Gravel bike culture isn’t just about the bikes and parts. It’s also about the athletes, content creators, artists, designers, and all the other people who help make the sport whole.

“Over the next several months, through authentic and original storytelling, UAG will show how individuals have gotten out of their comfort zones,” wrote UAG, “and how the products that protect your gear empower you to go further.”

one guy on a red specialized popping a wheelie towards another biker at the top of a hill

The first part of the series highlights the capabilities of gravel bikes (and, of course, Urban Armor’s protective gear).

Featured gear list:

urban armor gear sling

The main message of the series? It’s not about the mileage — just go have fun with your crew.

This film features Spencer RathkampJon Hornbeck, and photographer Jussi Oksanen. Filmed in 2021. 

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