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woom Launches First Urban Lifestyle Bike for Kids

woom NOW urban commuter lifestyle bikes for kids(Photo/woom)
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With its intro of the woom NOW commuter/cargo hybrid bike for kids, the Austria-based brand — much like its little riders — is growing fast.

Woom launched the first-of-its-kind urban-meets-cargo children’s bike at the 2022 Sea Otter Classic last week. The brand calls its newest model “the cycle truck” and claims it’s fully loaded and highly versatile — and that it can perform everything from short urban runs to weekend-long bikepacking excursions.

Those might sound like pretty big claims for such a small bike — here’s how the acclaimed kid’s bike specialist backs it all up.

woom NOW Urban Cargo Bike for Kids

Woom tells us that the NOW gets its super-safe and kid-aligned architecture from previous woom models. An integrated front rack and smaller front wheel are unique to the NOW. Both improvements should give the bike a higher carrying capacity than its predecessors without sacrificing its low and stable center of gravity.

Relaxed, cruiser-style geometry and upright seating add to its little riders’ comfort and safety.

woom NOW urban commuter lifestyle bike for kids

woom NOW Key Features

  • A foldable front rack with a removable inlay
  • Frame space optimized for additional bags or accessories
  • An integrated frame bag with magnetic closure
  • Dual accessory mounts on the front rack
  • A center-mounted kickstand for stable bike parking and cargo loading
  • Flat mount hydraulic disc brakes
  • Integrated lighting powered by the motion-powered dynamo hub
  • Twist-grip bell and grip-shifters
  • Durable fenders for riding in all weather conditions
  • Cobblestone-ready extra-wide tires
  • A Microshift eight-speed gear system with a narrow-wide chainring

woom Bike Sizing

  • woom NOW 4 (MSRP $750)
    • Bike measurements: 20-in./16-in. wheels
    • Age range: 6-8 yrs. old
    • Recommended child height: 45-51″ tall
  • woom NOW 5 (MSRP $800)
    • Bike measurements: 24-in./20-in. wheels
    • Age range: 7-11 yrs. old
    • Recommended child height: 49-57″ tall
  • woom NOW 6 (MSRP $850)
    • Bike measurements: 26-in./20-in. wheels
    • Age range: 10-14 yrs. old
    • Recommended child height: 55-65″ tall

If you’re still not sold on the new design, consider the third-party recognition it’s received. Though brand-new to the market, the woom NOW already has three prestigious awards for the year, including the Red Dot Design Award, Taipei Bicycle Award, and the Design & Innovation Award.

All models are available to order now. Learn more and place an order at us.woombikes.com.

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