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Today Only, ‘Built With Purpose’ Sale Offers Huge Savings From 20+ Niche Brands

The giant sale gathers 29 brands known for clean, elegant, purposeful design. And it ends today, so shoot your shot!
a man wears ombraz sunglassesOmbraz —maker of armless sunglasses like the pair seen here — spearheaded the coalition of 29 niche brands for the second year in a row; (photo/Will Brendza)
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Sometimes, a quiver killer is all you need. But other times, you need gear that’s purpose-built with one or two strengths in mind. Call it elegant simplicity, call it form following function — however you name it, it’s a design philosophy embraced by a select group of niche brands in the outdoor industry.

Now, a number of those brands — spearheaded by the armless sunglasses wizards at Ombraz — have banded together to offer a huge sale on the cleanly designed gear they do best.

The sale started this morning and runs for 24 hours, and offers discounts ranging from 15% to 40% off at 29 brands.

The beautiful thing about this sale is that it’s a great way to learn about brands and products likely to appeal to you. After all, if you like the way stalwarts like Zpacks (25% off), Astral (15% off), and BioLite (25% off) design their gear, you’ll probably also enjoy lesser-well-known brands like Jolly Gear, Chicken Tramper (20% off), FarPointe (25% off), and Dangle Supply (20%).

The best way to shop the sale is to zip over to the landing page at Ombraz and navigate to brands that strike your fancy from there. And don’t forget about Ombraz itself. The brand’s contribution to the sale is a $45 discount on any purchase (excluding the limited-edition Frost color scheme).

Shop the ‘Built With Purpose’ Sale

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