Safe to pack into the backcountry and easy to stow in a bag, one bottled winery elbows its way into the camping-friendly booze market.
Beer is great. But sometimes wine is just… right.
Unfortunately, glass can’t go where adventurers do. Box wine works , but the bladders, when removed from the box, can be a little fragile in a backpack. Enter The Great Oregon Wine Company (TGOWC). The brand launched its first canned line in March and we took a few of the camp-friendly vintages for a spin… swish… and spit.
A Brief History: Canned Wine
First things first: Wine in a can definitely comes with a mental hurdle. But it is an absolutely practical way to take a pinot camping. Backcountry areas prohibit glass, and anyone who’s had a wet, sticky catastrophe knows packing a wine bladder from a box isn’t an ideal solution either.
Even though the wine-in-a-can phenomenon caught on overseas in the late ’90s, I didn’t encounter my first canned merlot until last year. But the canned wine craze is accelerating in the U.S., with sales more than doubling between 2015 and 2016.