One New York City studio is seeing just how low athletes will go. Brrrn’s cold-temperature classes are shaking things up in what until recently has been a world of warming fitness workouts.
Shocking the body while working out in cold temperatures is a “biohack” of sorts.
Last year, investigative journalist Scott Carney brought such cold theories to the masses in his book “What Doesn’t Kill Us: How Freezing Water, Extreme Altitude, and Environmental Conditioning Will Renew Our Lost Evolutionary Strength.”
The book examined Dutch fitness phenom Wim Hof’s ability to control his body temperature in extreme cold. It called out related studies on the “metabolic winter” and “cold stress,” terms coined to describe how the human body conserves or expends energy differently during the various seasons (and therefore temperature fluctuations).
In the book, Carney considers the potential for humans to use the environment — cold temperatures in this case — to hack biology. Brrrn, a new fitness studio designed around cold-temperature classes, replicates that “environment” in a gym.