With its buyout of SOG Knives, the outdoor giant expands its specialty blade, multitool, and EDC offerings.
GSM Outdoors continues to grow in breadth and depth. This week, the hunting and shooting sports specialist keeps that trend going by acquiring SOG.
Established in 1986, SOG Specialty Knives has built its reputation with its pragmatic tactical designs. “SOG [is] synonymous with austere-duty knives intended to meet the needs of defense professionals,” GSM CEO Eddie Castro stated.
“The name is instantly recognized by military, first responders, and blade enthusiasts for their high-quality craftsmanship and reliable performance.”
SOG started off specializing in fixed blades aimed at defense and survival professionals. But it has since diversified its products with folding knives, multitools, and everyday carry.
SOG’s steady expansion through the years has allowed it to maintain its reputation. Now, buyers continue to recognize it as a producer of superior, lasting gear. Recently, the company branched into ultralight carbon fiber pieces.
With the acquisition, GSM seems focused on expanding SOG’s offerings further, though it’s not entirely clear what that will look like at the moment.
“Our acquisition of SOG represents an important expansion of the GSM family of brands,” Castro said, “and we look forward to taking the brand to that next level of consumer support and product innovation.”