Home > Motors

2023 Jeep Wrangler Colors Unveiled: ‘Earl’ and ‘Reign’

2023 Jeep Wrangler colors Earl and Reign(Photo/Jeep)
Support us! GearJunkie may earn a small commission from affiliate links in this article. Learn More

For 2023, Jeep has introduced two new colors for the Wrangler: Reign and Earl.

We’re guessing Prince and tea references, but we love the options no matter the associations. Jeep loves to offer a few special colors in its palette each year, and this year’s offerings should make a lot of people happy.

It’s hard to beat the hot-pink 2021-2022 Tuscadero, though!

Both of these classy new colors will be offered on 2023 model-year Jeep Wranglers, including the 4xe and 392.

Other 2023 Wrangler color options include Black, Bright White, Firecracker Red, Granite Crystal, High Velocity, Hydro Blue, Sarge Green, Silver Zynith, and Sting Gray. There’s a Jeep Wrangler color for every personality.

2023 Jeep Wrangler Rubicon 4xe in Reign purple
2023 Jeep Wrangler 4xe in purple Reign; (photo/Jeep)

2023 Purple ‘Reign’ Jeep Wrangler

The new purple “Reign” color, which we guess is a nod to The Artist Formerly Known as Prince’s “Purple Rain” album, is only available for a limited time on 2023 model-year Wranglers, ordered before October 2022. The paint option will cost you an additional $495.

This is the first time since 2018 that we’ve seen purple on a production Jeep.

2023 ‘Earl’ Gray Jeep Wrangler

Available for the entire 2023 Jeep Wrangler production run is “Earl,” a chalky gray with a slight blue tint. Our best guess is a nod to Earl Grey tea, but no matter, as we really like the color. Earl is a $395 paint upcharge.

Jeep Gladiator Farout Concept
We took the Jeep Gladiator Farout concept on a North Rim Grand Canyon adventure and got it very dirty; (photo/Bryon Dorr)

This specific color actually first appeared on the 2020 Jeep Gladiator Farout Concept vehicle, to rave reviews. We got a chance to adventure with the Farout recently and can attest to how impressive this color is out in the wild.

Jeep Wrangler Tuscadero Pink

Last Call: Get a Hot-Pink Jeep Before They're Gone

The most popular limited-run Jeep Wrangler color for 2021 is Tuscadero Pink. It's been so popular that Jeep has extended its availability. Read more…

Subscribe Now

Sign up to receive GearJunkie content direct to your inbox.

Subscribe Now

Sign up to receive GearJunkie content direct to your inbox.