Back in January, Volkswagen confirmed that a resurrected version of the beloved VW Microbus would surface on March 9. Now, the company announces its official public debut at Austin’s South by Southwest (SXSW).
Want to lay eyes on the 21st-century progeny of the legendary Volkswagen hippie van? Then book your tickets to Austin, Texas, where the VW ID. Buzz will be on display throughout the SXSW music and technology festival.
From March 11 to 20, the reimagined, all-electric van will make so-called “Buzz Stops” throughout the city. The appearances help kick off a 3-year sponsorship agreement between Volkswagen and SXSW.
“SXSW brings the world’s creative professionals together and we’re thrilled to welcome Volkswagen to our event over the next three years,” said Roland Swenson, co-founder and CEO of SXSW.
“We’re particularly excited to have the opportunity to highlight their dedication to ingenuity in the fast-moving field of EV in the form of the iconic VW bus. We look forward to sharing the full Volkswagen experience with our attendees in Austin next month.”
Those attendees will get the first live look at the new bus, which has generated social media buzz since its announcement.