Calling All Outbacks: Subaru ‘WinterFest’ Returns With Music, Gear Demos, and More

This year’s tour will hit mountain resorts from Vermont to Oregon, bringing adventure mobiles, live music, gear demos, raffles, and doggos along for the ride.

Subaru just announced its dates and music lineup for the 2022 WinterFest, which will showcase the brand’s new Wilderness edition vehicles. But don’t mistake it for a car show; more than anything, this fest is a touring shindig for adventure junkies, powder hounds, and pet lovers.

Here’s what you need to know.

2022 Subaru WinterFest Tour

Subaru will make eight stops along the course, starting with the East Coast in February and ending out West in April.

Here’s the 2022 WinterFest schedule:

• Feb. 11-13: Killington Mountain Resort, VT
• March 4-6: Eldora Mountain Resort, CO
• March 11-13: Copper Mountain Resort, CO
• March 18-20: Boreal Mountain Resort, CA
• March 25-27: Woodward Park City, UT
• April 1-3: Snowbird Ski Resort, UT
• April 9: Sierra at Tahoe, CA (one day only)
• April 14-16: Mt. Bachelor, OR

Subaru WinterFest Partners

The folks at Subaru have cultivated several partnerships and supported many initiatives through the years. WinterFest brings together partners and organizations aligned with the company’s philosophy.

Family-owned resort company POWDR will host every stop along the 2022 WinterFest tour. Patrons can ride from the slopes directly to the festivities at the events.

Gear demos, samples, and raffles from environmentally conscientious companies will be on heavy rotation. Alpine Start coffee, Arbor Collective, Klean Kanteen, Mammut, Nordica, Kate’s Real Food, and Thule are just a few of the brands on deck.

Subaru owners will gain VIP parking, complimentary gifts, and access to “Wax & Relax” stations where they can chill out while their Subie gets the spa treatment.

Harman Kardon experts will handle the outdoor stage and live performances by a long list of earth-vibey bands. Headlining acts include big names like Dawes, Trampled by Turtles, The Ghost of Paul Reed, and Twidle.

(Photo/Subaru)

Avalanche Rescue Dog Support

Subaru is one of the most outspoken corporate advocates for pet rescue and rights (seriously). So, of course, WinterFest events are dog-friendly. Volunteers for National Ski Patrol, which oversees the avalanche rescue dog program, will be onsite, too. At the avi dog booth, guests can learn more about the nation’s very best boys and girls, including the best ways to contribute to the program.

And for every Subaru information form received at WinterFest events, the company will donate $1 to the Wasatch Backcountry Rescue Dog School fund.

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Additional Info

“Heading into the great outdoors for winter adventures has been a source of respite and fun for so many — whether it’s skiing, snowboarding, or just breathing in the mountain air with some good friends,” said Alan Bethke, Subaru’s senior marketing VP.

“Subaru is thrilled to bring WinterFest to ski resorts nationwide and fuel adventures and great memories.”

For information, visit subaru.com/winterfest and follow @subaru_usa.

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