“iFit: A Trek to Everest Base Camp” is the first workout film series to secure an Emmy nomination — the TV industry’s top award.
By now, Elizabeth Chai and Jimmy Chin appear to crank out Oscars as byproducts of everyday life processes.
But iFit might have the documentary savants beat as far as unlikely award-winning content. I mean, when was the last time you heard of an Emmy-nominated workout video?
If you gave any answer except “never,” you’re mistaken. Today, “iFit: A Trek to Everest Base Camp” became the first connected fitness program to pull down an Emmy nomination.
The nomination category “Outstanding Interactive Experience — Original Programming” awards “original interactive sports content, multimedia storytelling, as well as significant and innovative social integration.”
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iFit Lands Experts for Real-World Experience
iFit didn’t just snag the nomination by riding an Everest breeze to the top. The connected fitness brand put in plenty of legwork to get there.
In May 2021, iFIT leveraged a trio of experts with 23 Everest summits among them to stream the world’s first live interactive workout from Mount Everest. While there, they filmed an 18-part progressive series for treadmill trekking. The rest will soon become TV industry history.