To celebrate the 50th anniversary of the iconic outdoor film — starring the founders of both Patagonia and The North Face — Patagonia will launch the first wide release of ‘Mountain of Storms’ at dozens of events.
Before they were magnates of the outdoors, Patagonia founder Yvon Chouinard and The North Face’s co-founder Doug Tompkins were true dirtbags.
And in 1968, they and three friends — now-famous rock climber Chris Jones, U.S. ski/snowboard Hall of Famer Dick Dorworth, and Mountainfilm founder Lito Tejada-Flores — set off on what became a legendary road trip.
The fated quintet set off from San Francisco in an old van with a then-obscure destination: the eponymous Patagonia region.
Along the way, these five friends stopped only to eat, sleep, ski, climb, and surf. To cap off the journey, the men put up a first ascent on Argentina’s Cerro Fitz Roy Southwest Buttress. Today, climbers know it as the “California Route.”
Best of all, they chronicled the entire adventure on a 16mm Bolex camera. “Mountain of Storms” has inspired and maintained a faithful fan base in the decades since. But Patagonia (the brand) will celebrate the movie’s 50th anniversary with a U.S. film tour and release it for purchase online. Check out the teaser trailer below.