Get ready to try Send Bars, Sasha DiGiulian’s new superfood-based energy snack.
Sasha DiGiulian should know the value of quality nutrition. The first American woman to climb 5.14d/9a in 2011, the 29-year-old has stayed at the top of her game for more than a decade.
Now, she’s launching her own energy bar company. Send Bars arrives after a decade in the making, according to DiGiulian. The climber recruited help for her nutritional brainchild from Olympic luger Arianne Jones.
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The company says its team of athletes got tired of eating “the same stale, sugary, shelf-stable food” to fuel their adventures. Instead, Send Bars uses an array of natural sugars and ingredients to achieve a wide range of effects. The startup claims its bars fight stress, support pathogen immunity, and even elevate brain function.
For DiGiulian, Send Bars is more than a concept or a portfolio investment. According to the company, she makes the bars herself in her own home.
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Send Bars is now finalizing recipes, and DiGiulian says the launch is “around the corner.” The snacks look poised to arrive with a high pedigree — athletes like Brette Harrington and Lynn Hill have tested them in the wild.
