metal bin tipped over with Tecnica ski boots spilling out onto the floor

Recycle Your Ski Boots: Tecnica Debuts First-of-Its-Kind Program in Europe

Remember when Salomon announced it would recycle shoes into ski boots? Well, now Tecnica is getting on board.

Tecnica just launched its Recycle Your Boots pilot program in Europe, a completely unique initiative to reduce waste and “move the ski industry closer to a circular economy,” according to the Italian brand.

Tecnica’s project, debuting in the Alps region this fall, aims to protect the planet by recycling used ski boot materials into secondary raw material. The shift will reduce waste, the brand’s use of virgin materials, and CO2 emissions.

“The idea is pretty simple,” explained Maurizio Priano, Tecnica marketing and brand manager. “We will make it possible for skiers to return their old ski boots of any brand to partner retailers, and then recycle them through a transparent and sustainable process.”

The project is similar to Salomon’s recycling initiative, which also aims to reduce industry waste, but instead by recycling shoe materials in raw ski boot material.

Recycle Your Boots With Tecnica

Here’s how Tecnica’s pilot program will work. Instead of relying on shipping, Tecnica will partner with several retailers to set up collection sites.

Retailers will collect old ski boots and transport them to Italian company Fecam, which will disassemble the boots (liner, plastic, and metal components). Then, Tecnica will employ a trusty plastics plant to transform all the plastics into secondary raw materials. And Tecnica thought of everything — even the boot liners will be shredded to make new padding material.

a handful of plastic pellets recycled from tecnica ski boots

“Tecnica’s goal is to enable people to live their passion for mountain sports,” Priano said. “If we want this to continue in the future, we must all play our part. The Recycle Your Boots project will reduce the skiing industry’s footprint [and] support local economies by driving traffic to retailers.”

Tecnica will launch the program in Italy, France, Switzerland, Austria, and Germany. It hopes to expand to Sweden, Norway, and Spain after evaluating progress.

As for North America, Tecnica cited unique challenges to overcome before it can launch a ski boot recycling program like Europe’s. But the brand noted that “the hope is to extend the project to this side of the Atlantic if the right partners and processes can be put in place for it to succeed.”

evolution of Salomon Concept shoe: from undyed shoe to recycled pellets to recycled plastic made into a ski boot
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Mary Murphy

Mary Murphy is the Managing Editor of GearJunkie and serves as the leader of Lola Digital Media’s DEI Committee.

She has been writing about hiking, running, climbing, camping, skiing, and more for seven years, and has been on staff at GearJunkie since 2019. Prior to that, Mary wrote for 5280 Magazine in Denver while working as an outdoor instructor teaching climbing, kayaking, paddleboarding, and mountain biking at Avid4Adventure. Based in Denver, Colorado, Murphy is an avid hiker, runner, backpacker, skier, yogi, and pack-paddleboarder.