walmart store

Walmart Acquires Moosejaw for $51 Million

Michigan-based outdoor retailer Moosejaw will continue to run as a ‘standalone’ now owned by big-box giant Walmart.

walmart acquires moosejaw $51 million

Walmart announced today that it purchased Moosejaw for $51 million, adding the growing brand to its outdoor retail arsenal.

Moosejaw operates 10 retail shops and a popular online store. It “will continue to operate its site and stores as it has in the past,” Walmart said in a statement.

According to the statement, Moosejaw’s CEO, executive team, and employees will remain in Michigan, joining Walmart’s massive e-commerce team.

Moosejaw Under Walmart

Founded in 1992, the chain of retailers carries more than 400 outdoor brands, including Patagonia, The North Face, 66 North, Arc’teryx, and many other major names. It employs about 350 people through its Midwest stores and Madison Heights, Mich., headquarters.

walmart acquires moosejaw $51 million

The move interestingly puts the distribution of some core outdoors brands under the leadership of Walmart’s corporate structure.

“Moosejaw suppliers that are interested in expanding their consumer reach will now have the opportunity to serve more customers through and our other e-commerce sites,” explained Walmart in a release.

Walmart purchased last year for $3 billion.

Given the activist nature of some Moosejaw suppliers, it will be interesting to watch as these brands begin to contribute to Walmart’s bottom line.

Adam Ruggiero

Adam Ruggiero is the editor-in-chief of GearJunkie and a fan of virtually all sports and activities. From biking, running, and (not enough) surfing, to ball sports, camping, and cattle farming — if it's outside, it's worth doing. Adam graduated from the University of Minnesota with a BA in journalism. Likes: unique beer, dogs, stories. Like nots: neckties, escalators, manicured lawns.