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YETI Launches Video ‘Streaming’ Service

YETI Hopper Backflip cooler backpack
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What’s better than Disney+? Maybe this outdoor version.

Today, YETI is launching a rather unconventional service — a “streaming” platform called YETI+.

The outdoor-inspired video service features footage of pure, unadulterated streams. Yes, you read that right. You can tune in to watch your favorite rivers around the world rush, babble, and flow.

“Bringing the wild to consumers stuck indoors, YETI+ offers eight feeds of beautiful streams, from Hawaii to Vancouver, in high-definition,” wrote the brand. That means now’s a great time to take a break from all those crime dramas and “Tiger King” to listen to the wonderful sounds of water and nature instead.

“We’ll be back outside before we know it,” reads the YETI+ landing page. “But until then, kick back, grab a cold one, and wet your appetite for the wild with one of our streams.”

The videos are completely free. And when there are multiple streams in the same location, YETI breaks them up into “seasons.” We think it’s pretty clever.

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