YETI Hopper Backflip cooler backpack

YETI Launches Video ‘Streaming’ Service

What’s better than Disney+? Maybe this outdoor version.

Today, YETI is launching a rather unconventional service — a “streaming” platform called YETI+.

The outdoor-inspired video service features footage of pure, unadulterated streams. Yes, you read that right. You can tune in to watch your favorite rivers around the world rush, babble, and flow.

“Bringing the wild to consumers stuck indoors, YETI+ offers eight feeds of beautiful streams, from Hawaii to Vancouver, in high-definition,” wrote the brand. That means now’s a great time to take a break from all those crime dramas and “Tiger King” to listen to the wonderful sounds of water and nature instead.

“We’ll be back outside before we know it,” reads the YETI+ landing page. “But until then, kick back, grab a cold one, and wet your appetite for the wild with one of our streams.”

The videos are completely free. And when there are multiple streams in the same location, YETI breaks them up into “seasons.” We think it’s pretty clever.

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Mary Murphy

Mary Murphy is the Managing Editor of GearJunkie and serves as the leader of Lola Digital Media’s DEI Committee.

She has been writing about hiking, running, climbing, camping, skiing, and more for seven years, and has been on staff at GearJunkie since 2019. Prior to that, Mary wrote for 5280 Magazine in Denver while working as an outdoor instructor teaching climbing, kayaking, paddleboarding, and mountain biking at Avid4Adventure. Based in Denver, Colorado, Murphy is an avid hiker, runner, backpacker, skier, yogi, and pack-paddleboarder.