Nike showed us what crazy can do. And the response to the ad is equally off the rails.
Nike’s newest commercial features barrier-breaking female athletes from past and present. Tennis legend Serena Williams, whose recent antics on the court have been called many iterations of “crazy,” narrates the goosebump-inducing ad.
But a little bit of crazy also helped Williams win 23 Grand Slams, have a baby, and come back for more. A woman running a marathon was once considered crazy. A female boxer: Yeah, crazy. Chloe Kim landing a double cork 1080 on the halfpipe? Crazy.