This year, Climate Neutral drinkware company MiiR is thinking less about its bottom line and more about the spirit of giving.
In a refreshing take on corporate holiday shopping hub-bub, MiiR pledges 100% of in-store and online Black Friday sales to the organization charity: water.
This effort isn’t the brand’s first philanthropic partnership. It has a long history of donating profits to reputable organizations worldwide.
MiiR is also a member of 1% for the Planet, which battles greenwashing practices and requires members to donate at least 1% of their annual earnings to environmentally sound causes.
charity: water

MiiR’s Black Friday Drive
