Polartec Spotlights BIPOC Athletes and Filmmakers in ‘Outdoors Are For Everyone’

The opening chords of the Black Pumas’ ‘Colors’ in current pop culture can mean only one thing: a rally for racial equity.

That’s exactly what Polartec’s Outdoors Are For Everyone campaign is. Throughout the past year, the brand identified a variety of outdoor adventurers of color worldwide to diversify its messaging.

The result consolidates the group’s output into a short clip illustrating the diversity anthem. BIPOC outdoor enthusiasts, photographers, filmmakers, designers, color theorists, and diversity, equity, and inclusion (DEI) leaders all collaborated on the project.

Polartec worked with the group to “listen to experiences, discuss potential issues, and identify outcomes” before launching the video.

Thirteen different filmmakers from six territories (United States, Japan, France, India, Canada, and the Navajo Nation) participated. And 30 BIPOC outdoor athletes helped spotlight gear and apparel from 16 of Polartec’s brand partners.

A website accompanies the video to promote the Polartec project’s ultimate objective: to “drive work with more diverse outdoor participants.” Elements include a short bio, video clip, and a Q&A with each filmmaker. Check out the whole project and familiarize yourself with the individuals who made it possible.

Runtime: 2 minutes

brooke goudy biking on a teal YETI mountain bike on a green trail in Boulder, Colorado
'A Space for All': BIPOC Mountain Biker Brooke Goudy Shares Her Joy for Bikes
Brooke Goudy is paving the way for future BIPOC riders. This short film documents a lot of that story. Read more…

Sam Anderson
By

Sam has roamed the American continent to follow adventures, explore natural wonders, and find good stories. After going to college to be a writer, he got distracted (or saved) by rock climbing and spent most of the next decade on the road, supporting himself with trade work. He's had addresses in the Adirondack Mountains, Las Vegas, and somehow Kansas, but his heart belongs in the Texas hill country.

Topics: , ,

Tags: ,